Peter Moore, born on February 21, 1944, in Cleveland, Ohio, revolutionized the athletic footwear industry with a career that spanned over five decades. As a Creative Director at Nike and Adidas from the 1970s to the late 1990s, Moore left an indelible mark on the world of sports shoes.
Moore’s journey into design began with an art and graphic design education at Chouinard, now known as the California Institute of the Arts, where he graduated in 1969. Moving to Portland in 1972, Moore’s path would soon intersect with Nike, picking up the brand as a client for his design agency in 1977 and formally joining as their first brand Creative Director in 1983.
At Nike, Moore’s creative genius shone brightly. He is credited with creating the Air Jordan 1 silhouette, a sneaker that has since become an iconic symbol in the industry and beyond. Moore’s design prowess didn’t stop at sneakers; he also crafted the Air Jordan ball-and-wings logo and the Jumpman logo, visuals synonymous with the brand worldwide.